Designing better experiences, one interaction at a time.
Helping small and medium businesses to simplify their products and services
that make sense for humans and for business.
Make it stand out
Introduce your brand
Our Services
Know WHO your customer is
So you want to know more about who your customers are. Whether they are night owls or early birds, whether they prefer purple or pink. By getting out and speaking with people who represent your Ideal Customer, we can build a profile that helps you
create authentic content easily
simplify your marketing messages
determine which products or services add value and which distract
Know WHAT your customer does
You may know the person, but not much about how interacting with your business fits into their bigger journey. Here we research with your clients to understand the beginning, middle and end of their experiences so you can
identify where to focus budget
determine how to best use the assets you have
be strategic with your product and service offering, to compliment a customers existing journey
Know WHY your customer does it
And now you need to lift it up a notch. You may want to extend your product or service offering or get ready to scale. You need to know the value you provide to customer and why they buy from you. With this information you can
make longer term strategic decisions about the businesses
develop additional products and services that are complimentary to the need you fulfil
scale back a crowded offering and streamline your business